Ascent Business Directions, Cannington, WA
"The reduction and savings in 'write-offs' is fantastic"
Ascent Business Directions is conveniently located right next to the major Carousel Shopping Centre in Cannington, which is about a 15 minute drive out of the Perth CBD.
The practice has two principals, being Michael Bray who started the practice, and Nigel Parker who joined him soon after in 2002. They also have nine staff members and are kept very busy servicing approximately 330 business clients.
Nigel laughed when he was asked what he did in his spare time. “If there is any! I enjoy most sports, but I am a keen follower of football and tennis.”
In addition to providing clients with all the regular taxation and financial reporting services, Ascent Business Directions specialises in the Network Marketing field.
“Approximately 30% of our clients are Network Marketing based, using specially developed guidelines for that particular industry. The remainder are small to medium businesses with a varied clientele range encompassing farmers to private investigators!”
“We pride ourselves in being ‘hands on’ with our clients to make sure they fully understand their taxation obligations and all other taxation requirements.”
“Cashflow Manager is fantastic because we get fully reconciled books from our clients, and they find it so easy to use.”
“When we introduce a client to the Cashflow Manager software we offer them a short bookkeeping class, because many have little comprehension of bookkeeping principles or little computer knowledge. Various members of our staff are able to sit down with the client to show them the Cashflow Manager program, and to set up and standardise the Income and Expense headings for them.”
“Our clients are happier because Cashflow Manager gives them options to do their bookwork themselves – a DIY program - which is effectively saving them money in fees. They find it is very easy to input their information and to produce reports on a month by month basis.”
“Unlike MYOB and Quickbooks where errors take a lot of time to unravel, I find that if clients using Cashflow Manager ever get themselves into trouble or make mistakes, their problems are easily fixed because of the unique Cashflow Manager column structure and also because of the good support they get with the software and from their accounting firm.”
“The simplicity of Cashflow Manager increases our efficiency because it greatly reduces errors. By the end of the year, we are receiving reconciled work that enables us to transfer it straight into our General Ledger and complete speedy returns.”
“Anyone who is not using Cashflow Manager in their practice is obviously missing out on a fantastic tool for themselves and their clients. It actually negates the need for them to employ more bookkeepers in their practice.”
“As far as our Practice is concerned, Cashflow Manager assists us in saving so much time preparing clients’ financial reports and tax returns. The reduction and savings in ‘write-offs’ is fantastic!”