Author - Madi

analytics

Digital Marketing: How small businesses should measure their efforts

In 2020, digital marketing is a must for any small business. Yes, time and money can be a barrier to being competitive online, but the alternative – not having a digital presence whatsoever – has the potential to harm your offline marketing efforts, as many consumers will search businesses online after being exposed to more traditional forms of advertising. But once a digital marketing strategy is in place, how do you measure whether it’s working for you? Regardless of the [...]

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hiring apprentice

Hiring an apprentice? Here are five things you need to know

Whatever stage your business is in, an apprentice or trainee could be what you need – particularly if you’re expecting to grow soon, or are simply looking for an employee that’s enthusiastic about knowing the industry inside out. Before hiring an apprentice, here are five things to keep in mind. 1. Know exactly what an apprentice is – and where to find one For a worker to be considered an apprentice, there must be learning involved on the job. This learning [...]

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productivty

How to manage and embrace change in turbulent times

The new “working-from-home economy” is predicted to continue long past the pandemic that prompted it. That’s not all: e-commerce has likely changed forever as online shopping boomed during lockdowns; Zoom meetings and get-togethers are now commonplace; and we all now know how to properly wash our hands. More things will change, and some will never return to “normal”. With human beings naturally wired to resist change, we’re taking a look at strategies that can help you manage your stress in [...]

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promotional-gift

Is merchandise still relevant for brand awareness?

Company t-shirts, stress balls, pens: we all have them, and we’re bound to collect more as time goes on. Branded merchandise is still a go-to for many businesses looking to increase brand recall among their audience, but times have changed since its invention. With the world more digitised than ever before, paired with COVID-19 wreaking havoc on almost every aspect of business, the benefits of merchandise must now be considered very carefully before spending can be justified. We take [...]

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Business growth

Growing your business in a post-pandemic era

Few events have as big an impact on the global economy than a pandemic. Almost every industry has been affected by COVID-19, whether negatively or positively; and for some, it simply prompted a closer look at how they – or their business – operated. When the initial wave struck, supply chains were shaken, and there were immediate questions regarding how the health crisis would impact consumer behaviour and trade. Small businesses – even those deemed essential, like independent contractors working [...]

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new-business

How to generate new opportunities in a time of uncertainty

Being a solo professional or solopreneur can be intimidating, especially if you’ve decided to make the transition to the freelance world without existing clients of your own. A study of sole proprietors in the US showed that more than one-third believed their biggest challenge to be finding the time and resources to generate new business. Intensifying this are the challenges brought about by COVID-19. So, what’s the best approach? Here are some sure-fire ways to generate new opportunities in 2020. Play [...]

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time-saving

Time saving tips for the savvy small business owner

We all have those days where you sit down with your morning coffee, read a few emails, then look at the clock and it’s already 2pm. Time just slips away from us, and for business owners, this happens far too often. Unfortunately you can’t add more hours to the day, but here are our 5 quick wins to making the most of the time you do have. Plan ahead Planning, preparing, and organising your day helps map out what needs to [...]

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money

2020 Federal Budget Breakdown

On Tuesday 6th October 2020, Treasurer Josh Frydenberg delivered a budget that aims to jumpstart the economy, as we move through the uncertain times COVID has created. There’s a lot to take in, so we’ve highlighted the changes that will benefit small business almost immediately.   Instant asset write-off extension: The Government has extended the instant asset write off that had already been expanded, so small businesses can claim a tax deduction for the full value of assets purchased until 30th June 2022, rather than claim depreciation amounts over several years. Find out [...]

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Brand collaborations to boost your business

When we need a job done or have to ask someone for help, the most common response is “I know a guy!’’ Growing your business through word of mouth is the Australian way. However, times are changing. With more and more businesses investing in digital advertising and brand collaborations, it can be hard for people to notice your brand. Whether you’re a new business or have been in the game for a while, if you are wanting to reach a [...]

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Small business culture

On average, we spend 90,000 hours at work in our lifetime. So, as a business owner, making sure your workplace has a positive culture, is the best thing you can do for your company. Culture, as defined by the Cambridge Dictionary is “the way of life, especially the general customs and beliefs, of a particular group of people at a particular time”.  So, what makes the culture in a workplace positive?   Atmosphere  Culture in the workplace can make or break an organisation. Without a positive culture, employees will struggle to find value in their work. In turn, this can lead to low productivity, stress, and poor morale, which will [...]

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