Shop local for small business

Shop local: they need you now more than ever

There are over 2.1 million small businesses in Australia, accounting for 33% of Australia’s GDP, employing over 40% of Australia’s workforce, and paying around 12% of total company tax revenue. They are the lifeblood of the Australian economy. As the number of COVID-19 cases increases daily in Australia and now non-essential businesses forced to close across the country, small business owners are being hit hard. Social distancing, cancelled events, self-quarantine and working from home all contribute to the challenges small [...]

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Self care in a time of crisis

Self-care: finding peace in a time of crisis

We are over 50 days into the Coronavirus pandemic, and I don’t know about you but I’m just exhausted. Constant media updates, stock prices tanking and no loo roll – just flushable wet wipes, mmm lavender. It can’t be overstated, the way we lead our lives is changing. As small business owners, it’s a truly difficult time. Tourism, hospitality and retail have been severely affected. In fact, all industries have been affected. With customer behaviour changing rapidly – stockpiling, streaming, [...]

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Small-business-trends-of-2020

Small business trends 2020

As a business owner, keeping up with the hottest small business trend is important to grow your business. It is unlikely that each trend will have a direct effect on your business as what you do is unique. But, awareness of any major developments that could impact the behaviour of your customers is essential. It will put you ahead of the competition and provide time to plan for potential growth or decline in business. To give you the best chance [...]

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Social listening - Child headphones

Social listening: know your customers

Customers are now spending more time than ever on social platforms – averaging at 2 hrs and 23 mins a day. Not only used as an escape from everyday life, social media has become a research, comparison, review and enquiry tool to check before and after buying. Both the rise in usage and change in behaviour is why social media has become vital part of every marketing and customer engagement strategy. According to Smart insights, 90% of social media users [...]

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How to keep good client relationships

Whether you’re an agency, a contractor, or solo consultant, strong client relationships are essential to success. After getting the customers, you need to keep them happy. If you’ve ever had client-facing role, it’s easy to spot the differences between a good and a bad client relationship. A good client relationship makes you feel like you are partners in crime and true team players. Your relationship shows trust, mutual respect, and honesty. If you’ve reached this point, then you couldn’t ask [...]

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Chair yoga: how to help your physical health at work

Chair yoga is an effective way to help your physical health at work. You’ve probably felt the effects of spending a long period of time at your desk; strained neck, sore shoulders and back, stiff spine. Sitting for hours a day puts a lot of strain on your body causing imbalances in your spinal structure, disc damage, and a stiffened back.  Alongside the aches and pains, there is a significant amount of research addressing the long-term health effects associated with desk-based work; high blood pressure, elevated cholesterol, increased risk of diabetes, impacted blood flow and [...]

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Small business events: the most effective marketing tool?

Are small business events the most effective marketing tool? In today’s online world it is easy for businesses to rely on phone, email, and social media to engage with existing and prospective customers. This is limiting. Not only does it take away the personal element of business, it greatly reduces any opportunity to develop genuine relationships. Those genuine relationships are the key to success in small business. This has been argued by countless experts (Peter Drucker, Barry Moltz, Marie Forleo). [...]

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Small business leadership - like a boss

Leadership mastery: Knowing your weaknesses

Apparently, employees leave managers, not companies. Bridgette Hyacinth, an expert in HR and leadership writes “In spite of how good a job may be, people will quit if the reporting relationship is not healthy”. Despite evidence that 50% of American workers voluntarily leave their jobs because of bosses, the statement remains questioned. According to data gathered by Culture Amp, only 12% of the decision-making process made by an employee before leaving a job, was down to the manager. Their opinion: development opportunities. In fact, their [...]

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How to get more customers

You’ve got your business, employees and cash flow all set up. You then start thinking where your next sale is coming from and how to get more customers. This is a question that many small business owners have asked at some point on their journey. Sales are essential to business and without sales, you can be certain that you will fail. In order for your business to be successful, you have to find what works for making sales and [...]

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What do the Banking Royal Commission findings mean for Australian Small Business and Agribusiness?

The final findings and recommendations by Commissioner Hayne were released to the public on Monday 4th February. We have sifted through the 76 recommendations and drawn out those which will impact SMEs and those in the agricultural industry specifically. SMEs The definition of small business This will be simplified so that an additional 10,000 to 20,000 additional SMEs in Australia will be governed by the Banking Code. This will offer better protection for these businesses when dealing with their banks. Credit assessment process There [...]

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