job advert now hiring sign on grass verge

How to hire, the right way

As a small business owner, knowing how to hire is a key step in expanding your business. Hiring a new employee is both exciting and scary. Finding the right candidate based on culture, outlook, and expectation is essential for success. What does this mean?  Culture: will their personality and working style fit within the organisation? Note, this is not somebody you would love to have a beer with down the pub. All sorts of personalities can get a job done, so it’s about finding the best match.  Outlook: what do they want to achieve? What [...]

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The message was clear: Mount Gambier is open for business

This month, Cashflow Manager CEO Tim Millar and National Manager of Commercial Business, Melanie Miller received a warm, hearty reception from Mount Gambier’s business community. With beautiful landscapes, great food, and thriving business culture, we experienced what makes Mount Gambier unique: a dedicated, supportive people that care for one another – both in business and community. Boasting the Blue Lake, Umpherston Sinkhole, and Cave Garden, the region has fantastic must-see attractions. But Mount Gambier is more than that. Its heart [...]

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craft shop - niche - small business

3 steps to finding a niche

Whether you are opening a new business or running an existing one, finding a niche in your market is essential for success. If you’re an existing business, one of the best methods to find a niche is to listen to the requests of your existing customer base. When a customer asks for a product or service, note it down and if it’s not offered by competitors, consider the possibility of including it within your offering. If you’ve not yet started [...]

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Back to work in COVID19 shop is open

Back to work in COVID-19

As each Australian state begins to relax lockdown restrictions, reopening the workplace and getting back to work in COVID-19 is on everyone’s mind. The feeling of freedom and the sense that we are moving closer to normality is exciting. However, it’s important to remember that COVID-19 has not gone away. So, to ensure we move through these difficult times in a healthy way, small business owners must create a safe environment for customers and employees. Developing safe work practices and [...]

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Mindfulness for small business owners: 5 steps to stay mindful

The next segment in our self-care series is mindfulness for small business owners. This week, the government has released a three-step framework for opening up the country. From the economy and social behaviours through to education and travel, the framework offers an in-depth plan to get us back to normal – whatever that looks like.   Throughout COVID-19 there has been a significant impact on the Australian economy, particularly for small businesses. The Australian Bureau of Statistics has reported that 70% of small business will see reduced demand [...]

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Shop local for small business

Shop local: they need you now more than ever

There are over 2.1 million small businesses in Australia, accounting for 33% of Australia’s GDP, employing over 40% of Australia’s workforce, and paying around 12% of total company tax revenue. They are the lifeblood of the Australian economy. As the number of COVID-19 cases increases daily in Australia and now non-essential businesses forced to close across the country, small business owners are being hit hard. Social distancing, cancelled events, self-quarantine and working from home all contribute to the challenges small [...]

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Self care in a time of crisis

Self-care: finding peace in a time of crisis

We are over 100 days into the Coronavirus pandemic, and I don’t know about you but I’m just exhausted. Constant media updates, stock prices tanking and no loo roll – just flushable wet wipes, mmm lavender. It can’t be overstated, the way we lead our lives is changing. As small business owners, it’s a truly difficult time. Tourism, hospitality and retail have been severely affected. In fact, all industries have been affected. With customer behaviour changing rapidly – stockpiling, streaming, [...]

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Small-business-trends-of-2020

Small business trends 2020

As a business owner, keeping up with the hottest small business trend is important to grow your business. It is unlikely that each trend will have a direct effect on your business as what you do is unique. But, awareness of any major developments that could impact the behaviour of your customers is essential. It will put you ahead of the competition and provide time to plan for potential growth or decline in business. To give you the best chance [...]

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Social listening - Child headphones

Social listening: know your customers

Customers are now spending more time than ever on social platforms – averaging at 2 hrs and 23 mins a day. Not only used as an escape from everyday life, social media has become a research, comparison, review and enquiry tool to check before and after buying. Both the rise in usage and change in behaviour is why social media has become vital part of every marketing and customer engagement strategy. According to Smart insights, 90% of social media users [...]

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How to keep good client relationships

Whether you’re an agency, a contractor, or solo consultant, strong client relationships are essential to success. After getting the customers, you need to keep them happy. If you’ve ever had client-facing role, it’s easy to spot the differences between a good and a bad client relationship. A good client relationship makes you feel like you are partners in crime and true team players. Your relationship shows trust, mutual respect, and honesty. If you’ve reached this point, then you couldn’t ask [...]

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