The marketing and sales section of your business plan should cover the basics; your target market and competition, defining your product messaging, pricing, and other marketing strategies to maximise sales. Marketing is not just advertising; marketing is an investment in the growth of your business. Like any other investment, money spent on marketing must generate a return. With that in mind, the aim of the Marketing and Sales chapter of your business plan is to answer the question “How will [...]
Analysing your competition is a key component when writing your business plan. Understanding both your current and potential competitors is critical to ensure your business survives and grows. In this chapter of Business Planning you will learn the key aspects of conducting a competitor analysis. An analysis can be a time-consuming exercise, to make the process easier start with the current businesses you will directly compete with. For example, if you plan on opening a local bakery you should investigate [...]
Goals and objectives steer a new business in the right direction and help to keep an existing business on the right track. Think about it, you need a final destination before you can land a plane. Including your business goals and objectives in your business plan is giving the reader confidence in you and the future of the company. In this section of ‘Business Planning,’ we will cover how to set your business goals and objectives. To start, you need [...]
The purpose of an executive summary is to outline the company’s purpose and goals. It needs to clearly define each section of your plan so the reader is prepared for the upcoming content. Your summary is considered as the most important part of your business plan, it sets it up for success. Even though your summary is generally at the start of your business plan, it is often written last. Think of it as the trailer for a new Hollywood [...]
A business plan is the recipe you are going to follow to construct and develop your business. Have you ever baked a cake without checking what ingredients are needed or finding out the correct measurements? If you have, the chances are it didn’t turn out as you’d expect. Running a business is much like baking a cake, without following the recipe your business can end up crumbling. Companies that write and review their business plan regularly grow 30% faster than [...]
Structured planning is extremely valuable to small businesses in order to survive and grow, and is a topic very close to Cashflow Manager CEO Tim Millar’s heart. In a 15-minute session at a recent Adelaide SME Association function, Tim presents valuable tips and insights he’s acquired over his career for businesses to follow to stay relevant and competitive in today’s market. Watch Tim’s presentation in the video below. Planning for small business success from Cashflow Manager on Vimeo.
The silly season is almost upon us and 2014 is only weeks away. This period can be crazy for many small businesses, with staff absences, increased business activity, and extended trading hours. Business owners need to have a plan in place to kick off the new year in the best way possible. Review Your Products and Services Can you repackage or arrange promotions to make your products and services more attractive to changing customer needs for the holiday and new year [...]