Digital Marketing: How small businesses should measure their efforts
In 2020, digital marketing is a must for any small business. Yes, time and money can be a barrier to being competitive online, but the alternative – not having a digital presence whatsoever – has the potential to harm your offline marketing efforts, as many consumers will search businesses online after being exposed to more traditional forms of advertising. But once a digital marketing strategy is in place, how do you measure whether it’s working for you? Regardless of the [...]
