Customers are now spending more time than ever on social platforms – averaging at 2 hrs and 23 mins a day. Not only used as an escape from everyday life, social media has become a research, comparison, review and enquiry tool to check before and after buying.
Both the rise in usage and change in behaviour is why social media has become vital part of every marketing and customer engagement strategy. According to Smart insights, 90% of social media users [...]
Are small business events the most effective marketing tool? In today’s online world it is easy for businesses to rely on phone, email, and social media to engage with existing and prospective customers. This is limiting. Not only does it take away the personal element of business, it greatly reduces any opportunity to develop genuine relationships.
Those genuine relationships are the key to success in small business. This has been argued by countless experts (Peter Drucker, Barry Moltz, Marie Forleo). [...]