Social listening - Child headphones

Social listening: know your customers

Customers are now spending more time than ever on social platforms – averaging at 2 hrs and 23 mins a day. Not only used as an escape from everyday life, social media has become a research, comparison, review and enquiry tool to check before and after buying. Both the rise in usage and change in behaviour is why social media has become vital part of every marketing and customer engagement strategy. According to Smart insights, 90% of social media users [...]

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