Customers are now spending more time than ever on social platforms – averaging at 2 hrs and 23 mins a day. Not only used as an escape from everyday life, social media has become a research, comparison, review and enquiry tool to check before and after buying.
Both the rise in usage and change in behaviour is why social media has become vital part of every marketing and customer engagement strategy. According to Smart insights, 90% of social media users [...]
This week we were fortunate enough to listen to a webinar run by Nick Bowditch, Twitter Australia’s SME Brand Specialist. This particular webinar was about how small businesses can use twitter to engage customers and grow their business.
It was interesting to find out that Australian small business owners were the first to use Twitter to talk to their customers in real time, thus showing the potential of Twitter as a marketing platform.
Nick mentioned a few ways to use Twitter [...]