January 2021

business goal planning

A Fresh Start: Six New Year’s Resolutions For Your Small Business

Running a small business always comes with its challenges, and with the arrival of a new year comes the added pressure to assess how you’re doing things, and where you’ll go next. Regardless of the industry you’re in, the size of your company or the amount of success you’ve experienced so far, here are six business goals that will never go astray. 1. Reflect on the past year — the highs, the lows, and everything in between It’s important to regularly [...]

JobMaker

JobMaker Hiring Credit

Getting Australians back to work. We can all admit 2020 was a rollercoaster, and unfortunately small businesses and their employees had front row seats. Luckily, with the introduction of JobKeeper, many Australians were able to keep afloat while they weathered the storm. However, with unemployment at 7% in October and the economy struggling, a new scheme was introduced. The Job Maker Hiring Credit is a $4 billion Government scheme designed to support a stronger economic recovery and get more Australians back [...]

Referrals And Returning Clients

Make Referrals And Returning Clients Your Bread And Butter

Growing your client base is great, but it can take time away from the day-to-day operations of your business. One way to minimise the problem? Referrals and returning clients. If you’re a small business owner or freelancer, you’d know that some of the highest praise from a client includes them returning to do business with you, or referring your business to someone else. That’s because it means more business for you – without any marketing efforts or expense spared. But [...]

investment

How To Attract Investment To Get Your Idea Off The Ground

Seed rounds, venture capital, angel investors… what does it all mean? Finding investors can be daunting for any start-up, but with a little practice, you’ll be comfortable in no time. You might have the best business idea in the world, but without the funding to pursue it, it’s not going to become the next unicorn. Making things trickier again is the world of investment itself: networks can be hard to break into, and even the language used by investors can [...]

December 2020

dealing with late payments

Late Payments: How To Tackle Tardy Payers

For small businesses and freelancers, finding clients is only half of the struggle. Managing your payments can be tricky at the best of times, and the problem is only made worse when payments are late. Here’s what to do if your clients aren’t punctual with pay. From trades, to media, to agriculture – the last few years have seen a rise in precarious employment across almost all industries, with short-term and freelance contracts becoming increasingly common. But with late payments [...]

work-life balance

Achieving Work-Life Balance When You Own A Business

It’s natural to become attached to a project you’re working on, and when you’ve started your own business, there are plenty of good reasons for doing so. But doing too much work has its downsides – so how do you strike the right balance? Work-life balance is often held up as a glorious ideal; a goal for somebody else with a different set of work pressures, but hardly realistic for us as individuals. This is, however, a dangerous line of [...]

networking event

Three networking tips for your business

Some people love networking; others can’t stand it. Regardless, most see it as necessary in the world of business. In an article last year, Forbes claimed that networking is crucial to any career: that it’s “not only about trading information… [it] serves as an avenue to create long-term relationships with mutual benefits.” Whether you enjoy the process or not, if you feel there’s a chance networking could benefit you or your business, it’s worth putting yourself out there. Let these three [...]

analytics

Digital Marketing: How small businesses should measure their efforts

In 2020, digital marketing is a must for any small business. Yes, time and money can be a barrier to being competitive online, but the alternative – not having a digital presence whatsoever – has the potential to harm your offline marketing efforts, as many consumers will search businesses online after being exposed to more traditional forms of advertising. But once a digital marketing strategy is in place, how do you measure whether it’s working for you? Regardless of the [...]

November 2020

hiring apprentice

Hiring an apprentice? Here are five things you need to know

Whatever stage your business is in, an apprentice or trainee could be what you need – particularly if you’re expecting to grow soon, or are simply looking for an employee that’s enthusiastic about knowing the industry inside out. Before hiring an apprentice, here are five things to keep in mind. 1. Know exactly what an apprentice is – and where to find one For a worker to be considered an apprentice, there must be learning involved on the job. This learning must [...]

productivty

How to manage and embrace change in turbulent times

The new “working-from-home economy” is predicted to continue long past the pandemic that prompted it. That’s not all: e-commerce has likely changed forever as online shopping boomed during lockdowns; Zoom meetings and get-togethers are now commonplace; and we all now know how to properly wash our hands. More things will change, and some will never return to “normal”. With human beings naturally wired to resist change, we’re taking a look at strategies that can help you manage your stress in [...]