How to sell online for small business

Small business owners need to know how to sell online. In today’s world, customers expect you to have some sort of online offering. Using the internet to shop around, read reviews and compare prices is natural to the modern-day consumer.  If you don’t have some form of presence, then you won’t be an option and you’ll miss out on a great opportunity. According to the Auspost eCommerce report, in 2018 online purchases in Australia grew by more 13% with 73% of households shopping online, spending over $27.5bn.  How to sell online in 4 steps Setting yourself up doesn’t have to be a difficult task. To get started, create [...]

Read more...

The message was clear: Mount Gambier is open for business

This month, Cashflow Manager CEO Tim Millar and National Manager of Commercial Business, Melanie Miller received a warm, hearty reception from Mount Gambier’s business community. With beautiful landscapes, great food, and thriving business culture, we experienced what makes Mount Gambier unique: a dedicated, supportive people that care for one another – both in business and community. Boasting the Blue Lake, Umpherston Sinkhole, and Cave Garden, the region has fantastic must-see attractions. But Mount Gambier is more than that. Its heart [...]

Read more...
craft shop - niche - small business

3 steps to finding a niche

Whether you are opening a new business or running an existing one, finding a niche in your market is essential for success. If you’re an existing business, one of the best methods to find a niche is to listen to the requests of your existing customer base. When a customer asks for a product or service, note it down and if it’s not offered by competitors, consider the possibility of including it within your offering. If you’ve not yet started [...]

Read more...
EOFY 2020 Checklist header - Cashflow Manager - notebook

Win the end of financial year race

We’re into the second half of June already and the race is most definitely on to the end of the financial year, but are you primed and ready to go, or scratching your head wondering what you need to do? This time of year can be quite stressful for small business owners particularly if organising is not your strong point. To help you get ahead of the curve, here are 5 quick wins to get your books into shape [...]

Read more...

Business Planning: Marketing and Sales

The marketing and sales section of your business plan should cover the basics; your target market and competition, defining your product messaging, pricing, and other marketing strategies to maximise sales. Marketing is not just advertising; marketing is an investment in the growth of your business. Like any other investment, money spent on marketing must generate a return. With that in mind, the aim of the Marketing and Sales chapter of your business plan is to answer the question “How will [...]

Read more...
Back to work in COVID19 shop is open

Back to work in COVID-19

As each Australian state begins to relax lockdown restrictions, reopening the workplace and getting back to work in COVID-19 is on everyone’s mind. The feeling of freedom and the sense that we are moving closer to normality is exciting. However, it’s important to remember that COVID-19 has not gone away. So, to ensure we move through these difficult times in a healthy way, small business owners must create a safe environment for customers and employees. Developing safe work practices and [...]

Read more...

Business Planning: Goals and Objectives

Goals and objectives steer a new business in the right direction and help to keep an existing business on the right track. Think about it, you need a final destination before you can land a plane. Including your business goals and objectives in your business plan is giving the reader confidence in you and the future of the company. In this section of ‘Business Planning,’  we will cover how to set your business goals and objectives. To start, you need [...]

Read more...
Shop local for small business

Shop local: they need you now more than ever

There are over 2.1 million small businesses in Australia, accounting for 33% of Australia’s GDP, employing over 40% of Australia’s workforce, and paying around 12% of total company tax revenue. They are the lifeblood of the Australian economy. As the number of COVID-19 cases increases daily in Australia and now non-essential businesses forced to close across the country, small business owners are being hit hard. Social distancing, cancelled events, self-quarantine and working from home all contribute to the challenges small [...]

Read more...
Self care in a time of crisis

Self-care: finding peace in a time of crisis

We are over 100 days into the Coronavirus pandemic, and I don’t know about you but I’m just exhausted. Constant media updates, stock prices tanking and no loo roll – just flushable wet wipes, mmm lavender. It can’t be overstated, the way we lead our lives is changing. As small business owners, it’s a truly difficult time. Tourism, hospitality and retail have been severely affected. In fact, all industries have been affected. With customer behaviour changing rapidly – stockpiling, streaming, [...]

Read more...
Collaboration tools for small businesses

5 collaboration tools small businesses should know about

Collaboration is key to achieving sustainable growth and longevity for many businesses. Connecting with co-workers is easier than ever thanks to modern collaboration tools for small businesses. Who would have thought you could communicate with your team through a video call, group chat and share documents all at once with the click of a button. The best part? You don’t have to be in the same room or even country. There are hundreds of options in the market today, so [...]

Read more...