It doesn’t matter which industry you’re in, if you own a small business you’ll know that marketing – at least to some extent – is important. While hiring a publicist to get the word out might be the best option for some companies, but small businesses often need to be more strategic to make their marketing dollars go far. Read on for our top five effective marketing strategies for your small business. Plan, plan, plan Planning is a strategy in and [...]

The new financial year can be an exciting time for small businesses. With end of financial year obligations out of the way, you have the opportunity to reflect on the successes and challenges of the last twelve months, and use those learnings to set smart business goals for the year ahead. Read on as we dive into the importance of goal planning, as well as some of the more common goals that small businesses will benefit from setting. Know what [...]

We don’t want to alarm you, but it’s June already. As a small business owner, you’re probably thinking about what you need to do come the end of financial year (if you haven’t started, check out our step-by-step guide). It pays to be thinking broadly about your business right now, so that after you’ve met your tax obligations and any other short-term priorities, you can start to plan ahead for your future. Read on for some of our top [...]