Small business events: the most effective marketing tool?

Are small business events the most effective marketing tool? In today’s online world it is easy for businesses to rely on phone, email, and social media to engage with existing and prospective customers. This is limiting. Not only does it take away the personal element of business, it greatly reduces any opportunity to develop genuine relationships. Those genuine relationships are the key to success in small business. This has been argued by countless experts over many years (Peter Drucker, Barry [...]

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